Introduction: Choosing More Than Just a Wallpaper Design Picking a wallpaper design used to be the easy part. The harder question, especially once you start looking at custom and made...
Picking a wallpaper design used to be the easy part. The harder question, especially once you start looking at custom and made to order options, is which brand to actually trust with your walls. Search for wallpaper brands in India today and you'll find dozens of websites with similar mood boards and near identical product photos, which makes it hard to tell a genuinely custom brand from one simply reselling stock patterns.
We put together this guide to break down how to compare wallpaper brands in India across ten practical points, from customisation and sizing to materials, printing quality and after sales support, useful whether you're planning a single accent wall or a full wallpaper for wall project across your home. None of these questions require knowing wallpaper jargon. They're the same questions any careful buyer would ask before spending on a made to order product for their home.
Ready-made wallpaper rolls come in fixed patterns, fixed scale and standard roll widths. That works fine for a straightforward room, but it shows its limits quickly once your walls aren't quite standard, for example with:
Custom wallpaper solves these problems by adjusting colour, scale, size, material or finish to fit your actual wall, instead of expecting your wall to fit a standard roll. It takes longer to arrive since each order is prepared and proofed individually, but for most homeowners that wait is a fair trade for a wall that actually fits the space. We're one of the Indian brands that now build our whole process around this idea, rather than treating it as an add-on service.
With the idea of custom wallpaper clear, the next step is knowing what actually separates one brand from another. The ten points below cover design, fit, quality, materials and service, essentially a working answer to how to compare wallpaper brands in India before you commit to an order.
Not every brand calling itself custom actually lets you change much. Some only offer a handful of preset sizes on an otherwise fixed design, which is closer to made to order printing than real customisation.
A genuinely custom brand lets you adjust colour, scale, size, material or finish depending on the design, and usually shows you a proof of the finished layout before anything gets printed. We work this way, building each order around your choices rather than offering one fixed version of a design. If a brand can't tell you clearly what you're allowed to change, that's worth asking about before you order.
Wall dimensions are rarely as neat as they look. Doors, windows, switchboards and odd corners all affect how a design should be laid out, and a brand that ignores this can leave you with a pattern that cuts off awkwardly mid motif.
Ask whether a brand requests your actual wall measurements, including doors and windows, before starting production. We build each wallpaper to the measurements you provide and share a digital proof showing the design at the correct scale before printing begins, so sizing issues can be caught on screen rather than on the wall.
Print quality is hard to judge from a website photo alone, since good lighting and editing can make almost anything look sharp online. Where possible, ask for a physical swatch or a close-up sample so you can see colour accuracy and detail in person.
It also helps to ask what printing method and inks a brand uses. We print using hybrid UV technology with water based inks that have zero VOC emissions, which is worth knowing if the wallpaper is going into a bedroom or a child's room.
Different materials suit different rooms, and a brand offering only one type limits your options more than it might seem. We offer four material options, each suited to a different kind of wall or use:
|
Material |
Where it works well |
Cleaning |
|
Non-Woven Plain |
Vibrant printed designs in most living spaces |
Dry dusting only, no soap or chemicals |
|
Non-Woven Textured |
Canvas, coarse or sparkle textures that add depth |
Dry dusting only, no soap or chemicals |
|
Self-Adhesive Textured |
Peel and stick application, easy to reposition |
Can be wiped with a mild, damp cloth |
|
Water Resistant |
Bathrooms, kitchens and kids' rooms |
Can be wiped with a mild, damp cloth |
Water resistant is not the same claim as waterproof, and cleaning instructions vary by material rather than applying across a whole range.
Some custom wallpaper brands go a step further and let you print your own photograph or artwork rather than customising an existing design. This is a genuinely different service from adjusting colour or scale on a catalogue pattern, and not every brand that markets itself as custom actually offers it.
If this matters to you, ask directly whether a brand accepts personal images or artwork files, what resolution they need, and how a lower resolution source photo affects the final print. It's a fair question to put to any brand, and the answer will vary.
A good custom wallpaper experience usually involves some back and forth, not just a checkout page. You might want a colour adjusted, a motif resized, or a finish changed to suit a specific wall, and a brand selling only fixed products can't really help with that.
We handle this through direct consultation and WhatsApp support, so you can talk through changes before placing an order. Having a real person to ask, rather than a form with limited options, tends to matter most when you're not entirely sure what will work until you see it on your own wall.
This depends more on your room than on any single brand. Before settling on a design, look at how much natural light the wall gets, how large the wall actually is, and what colours are already in the room's furniture and flooring.
Large, detailed motifs tend to suit bigger walls and statement spaces, while smaller or repeating patterns often work better in compact rooms. A brand offering the same design in more than one scale or colourway, as we do across several of our collections, gives you room to adjust the fit without starting your search over.
A brand used only for small home orders may not be set up for a hotel lobby, a café or an office reception, where wall sizes are larger and turnaround expectations are different. If you're decorating a commercial or hospitality space, it's worth asking directly about a brand's experience with that kind of project.
We work across residential, commercial and hospitality spaces, with a dedicated range of workspace and commercial wall décor designs alongside our home focused collections. It's a fair indicator of how flexible our production process really is.
The period before you place an order is where most sizing mistakes and design regrets happen, so it's worth checking what support is available at that stage. Does the brand talk you through measuring your wall? Do they show you a proof before production starts?
With us, you're guided through measuring the wall, including doors and windows, and you'll receive a digital proof over WhatsApp to review before the wallpaper goes into production. Having a clear point of contact at this stage makes it easier to catch problems early.
By this point you've looked at customisation, fit, quality, materials and support individually. The last thing worth checking is whether a brand connects all of it into one smooth process, rather than leaving you to coordinate each step yourself.
Our process runs from choosing a design through measurement, material selection, payment, a digital proof, production and dispatch, with an optional installer network available in major cities if you don't want to install it yourself. Managing this end to end usually means less coordination for you and fewer places for something to go wrong.
Here's what you can actually adjust with us once you've picked a design:
Not every option is available on every design, since some patterns are built for a particular material or finish. Customisation requests go through our support team on WhatsApp, and once your choices are confirmed, you'll receive a digital proof to review before production starts. This is the stage to make final changes, since adjustments get harder once printing has begun.
Once you know what's customisable, the next question is which design direction actually suits your home. A few starting points, based on the kinds of spaces Indian homes typically work with:
These directions reflect where wallpaper design in India is heading, more personalisation and more heritage motifs rather than generic prints. For a more contemporary look, browse our modern wallpaper decor collection directly to compare scale and colour before deciding.
There's no real shortcut to comparing brands well, but customisation, fit, print quality, materials and support form a solid checklist for anyone working out how to compare wallpaper brands in India.
We're a Mumbai based studio working across residential, commercial and hospitality spaces, with design territories ranging from Pichwai and Chinoiserie to modern abstracts and kids' themes. Every order is built around your measurements and your choice of colour, scale, material and finish. We share a digital proof before anything goes to print, and our materials cover everyday rooms as well as bathrooms, kitchens and kids' spaces.
If you're comparing options for a luxury wallpaper for wall project, browsing our custom wallpaper collection is a reasonable place to start, even if you decide to look elsewhere afterwards.
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